AD0-E608 practice exam and study guide
Adobe Customer Journey Analytics Business Practitioner Professional
Timed practice tests for AD0-E608 on the real exam's time limit and blueprint. Every question is original and every option is explained. Your score is broken down by the sections Adobe publishes, so you see what to study next. The question bank holds hundreds of practice questions.
Exam facts
- Passing score: 36/50 [1]
- Time limit: 100 minutes [1]
- Level: Professional [1]
- Exam fee: $125 (global) / $95 (India) [1]
- Exam languages (real exam): English [1]
- Delivery: Online proctored (requires camera access) [1]
Tokens: 1 for $4.99, 5 for $14.99, 10 for $24.99 or 25 for $49.99. One token runs a full timed AD0-E608 practice exam, and every shorter session on that exam is then free. The Unlimited pass is $149.99 for a year of every practice session on every exam.
Exam sections and weights
Adobe publishes these sections and objectives for AD0-E608, quoted here as Adobe words them. [1]
Section 1: Components, 30% of the exam
- "Translate business questions into relevant components"
- "Create a subset of data using appropriate components and filters"
- "Build non-admin components to address business questions"
Section 2: Reporting, 32% of the exam
- "Determine appropriate visualizations or tables to address business questions"
- "Determine which data view to use based on data sources, identities, and date ranges"
- "Determine how to use and apply date ranges"
Section 3: Distribution, 12% of the exam
- "Schedule and share reports with key stakeholders"
- "Curate fields available in a particular report or dashboard"
- "Organize projects in a logical manner"
Section 4: Data Analysis, 26% of the exam
- "Perform exploratory analysis and interpret results to provide insights"
- "Evaluate audiences to share with other AEP tools"
- "Choose correct components for analysis"
Sample questions
Three questions from the AD0-E608 practice bank, with the answer and why each option is right or wrong.
Question 1
An organization keeps web and contact center event datasets in one Adobe Customer Journey Analytics connection, and each customer carries one Person ID in both. A business practitioner needs the number of distinct customers who interacted through either channel last month. Which metric answers the question?
- A. People
- B. Sessions
- C. Events
Answer: A. People counts distinct Person IDs. Sessions counts sessions as the data view defines them, and Events counts event rows. A question that asks how many customers points to People. [2]
- A. Right. People is the count distinct of Person IDs, so each customer counts once however often they interacted.
- B. Wrong. Sessions follows the session settings of the data view. A customer with several sessions counts several times.
- C. Wrong. Events counts event rows. A customer with many interactions counts many times.
Question 2
A merchandising analyst needs to rank product categories by orders in Adobe Customer Journey Analytics, break each category down by marketing channel and compare two segments in the same view. Which visualization should the analyst start with?
- A. Summary number
- B. Treemap
- C. Freeform table
Answer: C. In Analysis Workspace the freeform table is the foundation for data analysis. The table updates as each component is dropped, rows can be broken down by other components, and components stacked in columns give segmented metrics. [3]
- A. Wrong. A summary number shows one large number from its data source. It cannot rank or break down categories.
- B. Wrong. A treemap displays hierarchical data as nested rectangles. It does not hold breakdowns and segments in rows and columns.
- C. Right. The freeform table is the foundation for interactive analysis in Workspace. You drop dimensions, metrics and segments into its rows and columns, and you can break rows down by further components.
Question 3
A regional sales team uses Adobe Customer Journey Analytics daily. The team should open an analyst's project, keep their own versions with Save as and use the left panel, without changing the analyst's project. Which role should the analyst give the team in Share with Workspace users?
- A. Read only
- B. Edit copy
- C. Edit original
Answer: B. When you share with Workspace users, each recipient goes in one of three roles. Edit original makes a co-owner, Edit copy allows Save as without changing your project, and Read only gives a limited, safe view. [4]
- A. Wrong. Read only recipients cannot Save or Save as, so they cannot keep their own versions.
- B. Right. Edit copy recipients can Save as and have access to the left panel, but they cannot modify your project.
- C. Wrong. Edit original recipients can Save changes and act as co-owners, so they could change the analyst's project.
Practice for AD0-E608 on ExamSens.ai
- Set up a timed practice exam for AD0-E608. One token runs a full exam, then every shorter session on that exam is free.
- Study the AD0-E608 flashcards, one card for each rule in the question bank.
- The AD0-E608 study guide: 5 tokens to read it online and download the PDF, with 1 free exam token for any practice exam.
- Practice tests on Udemy: Part 1 | Part 2
- Token packs and the Unlimited pass.
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