AD0-E562 practice exam and study guide
Adobe Marketo Engage Business Practitioner Expert
Timed practice tests for AD0-E562 on the real exam's time limit and blueprint. Every question is original and every option is explained. Your score is broken down by the sections Adobe publishes, so you see what to study next. The question bank holds hundreds of practice questions.
Exam facts
- Passing score: 31/50 [1]
- Time limit: 100 minutes [1]
- Level: Expert [1]
- Exam languages (real exam): English [1]
- Delivery: Online proctored (requires camera access) [1]
Tokens: 1 for $4.99, 5 for $14.99, 10 for $24.99 or 25 for $49.99. One token runs a full timed AD0-E562 practice exam, and every shorter session on that exam is then free. The Unlimited pass is $149.99 for a year of every practice session on every exam.
Exam sections and weights
Adobe publishes these sections and objectives for AD0-E562, quoted here as Adobe words them. [1]
Section 1: Platform Administration & Integrations, 28% of the exam
- "Determine mapping process between Marketo and CRM"
- "Identify what happened to an asset using the Audit Trail"
- "Recognize differences between users and roles"
- "Given a scenario, identify the best fit for using workspace and partitions"
- "Identify CRM platforms with native Marketo synchronization"
- "Given a scenario, locate where information is referenced"
Section 2: Advanced Campaign Management, 46% of the exam
- "Determine use-cases for advanced campaign models."
- "Build an engagement program with nested email sends."
- "Utilize Dynamic Content and Personalization."
- "Mitigate and troubleshoot race conditions in Trigger campaign."
- "Perform Advanced Campaign Reporting and Analytics."
- "Design A/B testing strategy."
- "Perform data hygiene."
- "Create Operational Campaigns."
Section 3: Lead Management, 14% of the exam
- "Create and manage Revenue Cycle Modeler and set up Stage Transition rules."
- "Create segmentation strategy."
- "Manage email deliverability."
Section 4: Advanced Features, 12% of the exam
- "Setup Dynamic Chat."
- "Setup Captcha."
- "Setup/manage Marketo Sales Insights."
Sample questions
Three questions from the AD0-E562 practice bank, with the answer and why each option is right or wrong.
Question 1
A sales rep edits Job Title on a Salesforce contact while a smart campaign in Adobe Marketo Engage changes the same field on the same person, and both changes land in one sync cycle. Which value should the business practitioner expect both systems to keep?
- A. The Salesforce value, because Salesforce wins collisions on contacts
- B. The value saved last, because the later timestamp wins on contacts
- C. The Adobe Marketo Engage value, because it wins collisions on contacts
Answer: A. The Salesforce contact sync runs both ways: a change in either system reaches the other. When the same contact changes in both systems at the same time, Salesforce wins. This kind of collision is rare. [2]
- A. Right. The contact sync runs both ways, and when the same contact changes in both systems at the same time, Salesforce wins.
- B. Wrong. A collision on a Salesforce contact is not settled by timestamp. Salesforce wins when the same contact changes in both systems at the same time.
- C. Wrong. On a Salesforce contact, the Salesforce value wins the collision, so the Adobe Marketo Engage value is overwritten.
Question 2
Marketo Sales Insight panels in Salesforce make a high number of Rest API calls. Most reps rarely open the Upcoming Events and Upcoming Campaigns tabs, and sales leadership wants both tabs to stay available to every rep. Which action is most appropriate?
- A. Set the two tabs per sales profile so only reps who use them load them.
- B. Turn on Load Upcoming Campaigns and Events to load both tabs on demand.
- C. Raise the Rest API time out in Operational Settings above 120 seconds.
Answer: B. The Marketo Sales Insight Config tab in Salesforce holds Visualforce Page Settings that apply to every Sales Insight user. Load Upcoming Campaigns and Events keeps both tabs but loads them only when a rep clicks Load Upcoming Items, which cuts the Rest API calls. [3]
- A. Wrong. Sales Insight configurations apply to all users and are not specific to profiles.
- B. Right. Load Upcoming Campaigns and Events reduces the number of Rest API calls by placing the events and campaigns tabs behind an on demand Load Upcoming Items button.
- C. Wrong. The maximum time out allowed is 120 seconds, so it cannot be raised above that.
Question 3
An events team runs monthly webinars on Zoom. It must push registrations from an Adobe Marketo Engage landing page to Zoom and pull attendance back into program member statuses. Which setup is most appropriate?
- A. An event program connected to Zoom as an event partner
- B. A default program connected to Zoom as an event partner
- C. An email program connected to Zoom as an event partner
- D. An engagement program connected to Zoom as an event partner
Answer: A. Use an event program for an online event run through an event partner. The connection does four jobs: it manages the webinar, pushes registrations captured on an Adobe Marketo Engage landing page to the partner, pulls attendance back automatically, and records each person's status as a program member. [4]
- A. Right. Connected to an event partner, an event program pushes registrations from an Adobe Marketo Engage landing page to the partner, pulls attendance back and records each person's status as a program member. Zoom is one of the listed event partners.
- B. Wrong. The event partner connection pulls attendance into an Adobe Marketo Engage event. A default program is not an event program.
- C. Wrong. An email program sends a blast. The event partner connection pulls attendance into an event, not into an email program.
- D. Wrong. An engagement program presents content to people on a cadence. Attendance from an event partner comes back into an event.
Practice for AD0-E562 on ExamSens.ai
- Set up a timed practice exam for AD0-E562. One token runs a full exam, then every shorter session on that exam is free.
- Study the AD0-E562 flashcards, one card for each rule in the question bank.
- The AD0-E562 study guide: 5 tokens to read it online and download the PDF, with 1 free exam token for any practice exam.
- Buy the paperback on Amazon
- Practice tests on Udemy: Part 1 | Part 2
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References
[1] https://certification.adobe.com/certification/marketo-engage-business-practitioner-expert2/1383