AD0-E561 practice exam and study guide
Adobe Marketo Engage Business Practitioner Professional
Timed practice tests for AD0-E561 on the real exam's time limit and blueprint. Every question is original and every option is explained. Your score is broken down by the sections Adobe publishes, so you see what to study next. The question bank holds hundreds of practice questions.
Exam facts
- Passing score: 31/50 [1]
- Time limit: 100 minutes [1]
- Level: Professional [1]
- Exam languages (real exam): English [1]
- Delivery: Online proctored (requires camera access) [1]
Tokens: 1 for $4.99, 5 for $14.99, 10 for $24.99 or 25 for $49.99. One token runs a full timed AD0-E561 practice exam, and every shorter session on that exam is then free. The Unlimited pass is $149.99 for a year of every practice session on every exam.
Exam sections and weights
Adobe publishes these sections and objectives for AD0-E561, quoted here as Adobe words them. [1]
Section 1: Platform Administration, 32% of the exam
- "Perform user and role management"
- "Create and manage tags and channels"
- "Utilize Audit trails"
- "Perform global campaign management"
- "Manage notifications"
- "Token Management"
- "Create a new field with correct data type"
Section 2: Database Management/Review, 24% of the exam
- "Create target audiences via smart lists/filtering."
- "Determine when and how to perform list Import/Exports."
- "Setup segmentation."
- "Utilize the system's smart lists to audit data hygiene."
- "Manage lead records with single flow actions."
- "Create and update list views."
Section 3: Campaign Execution, 36% of the exam
- "Program Administration."
- "Asset Management."
- "Manage program membership."
- "Create and activate/schedule trigger/batch campaigns."
- "Associate SFDC campaigns with Marketo Programs."
- "Perform A/B testing."
Section 4: Basic Reporting, 8% of the exam
- "Manage report subscriptions."
- "Build and analyze campaign performance."
Sample questions
Three questions from the AD0-E561 practice bank, with the answer and why each option is right or wrong.
Question 1
Which built in role gives a user access to the Design Studio only?
- A. Standard User
- B. Analytics User
- C. Web Designer
Answer: C. Adobe Marketo Engage ships six built in roles. Admin and Adobe Product Admin reach everything. Standard User and Marketing User reach everything except Admin. Web Designer reaches only the Design Studio, and Analytics User reaches only Analytics. Pick the role that matches the smallest area the person needs. [2]
- A. Wrong. Standard User reaches every part of the application except the Admin section.
- B. Wrong. Analytics User reaches only the Analytics section, so the Design Studio stays closed.
- C. Right. Web Designer is the built in role limited to the Design Studio.
Question 2
How many filters must a smart list hold before advanced filter logic is available?
- A. At least 3 filters
- B. At least 2 filters
- C. At least 4 filters
Answer: A. A smart list starts with ALL logic and can be switched to ANY. Advanced logic, where you type the expression with and, or and parentheses, only appears once the smart list has at least three filters. [3]
- A. Right. Advanced filter logic is only available when a smart list holds three or more filters.
- B. Wrong. With two filters, advanced filter logic is not available. It needs three or more filters.
- C. Wrong. Three filters are enough. Four or more filters may need nested parentheses, but advanced logic is available from three.
Question 3
Which value must a business practitioner select in the New Program dialog before clicking Create?
- A. A smart list for the audience
- B. A channel from the drop-down
- C. A period cost for the month
Answer: B. In the New Program dialog, enter a name, select a channel in the drop-down and click Create. The channel defines the statuses a person can have in the program. [4]
- A. Wrong. In the New Program dialog you enter a name and select a channel, then click Create. A smart list is not part of it.
- B. Right. The steps for a new program are to enter a Name, select a Channel in the drop-down and click Create.
- C. Wrong. In the New Program dialog you enter a name and select a channel, then click Create. A period cost is not part of it.
Practice for AD0-E561 on ExamSens.ai
- Set up a timed practice exam for AD0-E561. One token runs a full exam, then every shorter session on that exam is free.
- Study the AD0-E561 flashcards, one card for each rule in the question bank.
- The AD0-E561 study guide: 5 tokens to read it online and download the PDF, with 1 free exam token for any practice exam.
- Buy the paperback on Amazon
- Practice tests on Udemy: Part 1 | Part 2
- Token packs and the Unlimited pass.
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References
[1] https://certification.adobe.com/certification/business-practitioner-professional3/595